With the rise of Instagram Reels, TikTok, YouTube, and live webinars, it is no secret that video-based content has taken center stage. After realizing the importance of video-based marketing, every business is leveraging this format to attract audience attention, garner engagement, and drive sales.
According to Wyzowl Research, 87% of marketers say video has helped them increase traffic. Additionally, 94% of marketers say video has helped them increase their understanding of products or services.
Video marketing can help brands build trust by connecting with them emotionally when done right. However, several brands go wrong while exploring this option. We’ve done the legwork and compiled the most useful tips to get you started if you want to up your video marketing game.
Don’t overlook SEO
Like any other content format, videos are also intended to rank on searches. For this to happen, you must do some keyword research. Add keywords to your video descriptions. Platforms like YouTube allow the tagging feature that helps decide the relevance of videos and clubs them with similar videos – a brilliant hack to make your videos appear in related searches. To draw visitors, insert the CTA (Calls-to-action) into your videos, prompting visitors to take action.
Take advantage of video marketing tools
If you’re not utilizing the best online video editor, time to buck up! Video marketing tools allow you to push quality video content and drive better results quickly. Editing videos manually can become cumbersome, but you can create stunning videos with the right online video editor. Various video editing tools feature customizable templates, 8M+ stock assets, powerful video editing features, and an intuitive cloud-based editor that allows you to trim video and audio individually. You can even add animations to your video to create engaging effects and look more professional. Sounds interesting? Put an end to cluttered videos and unleash the maximum potential of online video editors.
Put your brand’s personality into your videos
According to Optinmonster, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. When crafting professional videos, don’t skip the brand bit. Include your team members, culture, company values, and behind the scenes to establish an element of trust and authenticity. Snippets like these will showcase the human side of your business and illustrate how your business stands out in the noise. Most importantly, people love watching stories. It will give an added boost to your engagement and conversions.
Cross-promote your videos
Don’t restrict your videos to specific channels. Magnify its reach by distributing it across varied sources. Repurpose your videos into a long-form blog, as this will help increase visibility. By creating multiple versions of the video, you can also analyze which format works on what platform and stick to it in the long run.
Create a posting schedule
It’s very important to keep up with consistency. Keep your resources handy and have a schedule for posting videos. There’s no point putting massive efforts into your video content just to let it rest. Your video content will show the expected results as you follow the schedule.
Map out the video marketing strategy
Video marketing is an interactive process. You need to chalk out the process into different small tasks. There’s a lot to attend to, from drafting the script to fixing the lights and recording, editing, and uploading the video. Prioritize all the tasks and assign a deadline to each of them. If needed, delegate or hire a team to ensure everything is aligned.
Don’t forget the sound effects
Since videos appeal both visually and audibly, their attention rate is sky-high. Hence, it’s important to consider the audio as well. You’ll be amazed at how mixing the sound with perfect effects, and the sound layer can push more users to your videos.
Make your videos responsive
Almost half of the videos are watched on mobiles. Make sure your videos have a load time that dynamically responds to the platform it is being played on. The same goes with the text – it should be clear across varied channels. Another important thing is to pick an attractive thumbnail image at a size that will make videos viewable across different devices.
Use the “subtitles” feature to boost engagement
Subtitles help connects with a broader audience. They also allow viewers to access videos wherever they wish: be it amongst the crowd, in washrooms, or in a noisy place, your viewers should be satisfied with the video experience.
Use video transcripts
Transcripts make videos inclusive by engaging views with auditory issues. They also allow video content to be crawled easier, using transcripts and captions. Video transcripts help get your videos indexed on searches faster and better. The good part is that transcripts can be used for both on-page and off-page SEO exercises.
Craft videos that best fit your audience’s likes and dislikes
Knowing your audience is one thing, and understanding their preferences is another. When it comes to video marketing, both are equally important. Understand the buyer persona and look for the formats your audience relates to the most. Explainer videos? Short stories? Reels? What hooks your viewers? This will help increase the retention rate and compel people to learn more about your products/services.
Video marketing aims to build awareness, drive interest, and further attract more sales. With these pro-tips, you’ll be able to create thumb-stopping videos and make your brand look presentable and refined. Don’t take video marketing for granted. Given that it has a lot of potential, losing out on professional video marketing is the worst to do. Following the process given above, you’ll be able to please viewers and attract engagement.