Nowadays, most people prefer doing almost everything online, including shopping. The COVID-19 and the popularity of remote work have led to a society where most things are done with just a few clicks. In their turn, businesses also need to ensure a seamless customer experience online. When it comes to the eCommerce sector, companies need a website that’s engaging and easy to navigate through. This process also includes the eCommerce website design.
But how can you make your web design interactive enough for visitors? What will make it stand out? Let’s go over the fundamentals of a good eCommerce website design.
Three tips to create an outstanding eCommerce website design
A great eCommerce web design is about fonts, colors, and images and can help attract new visitors and retain loyal ones at the same time. This small guide will cover some major tips to make yours look attractive.
1. Add your brand elements
During the eCommerce development stage, it’s essential to keep your brand consistent. Make sure to add your logo, keep your brand colors, and the overall design. This will help your customers remember your store better and return for more purchases.
In addition, providing branding will also help people trust you more as an established eCommerce business than a regular seller. Make sure to share your brand values and voice as an eCommerce company so that customers can differentiate your store from your competitors. But before getting into the actual design process, make sure to research, discover industry trends, and understand what your customers expect.
2. Put yourself in the customer’s shoes
The best method to make your eCommerce website engaging is by viewing it as your customer would. What will they see? How will they interact with your product categories and different website pages? Is your website easy to navigate?
Discover the answers to these questions to understand how your customers interact with your store. During the research phase, you should dedicate some additional time to learning about your customers separately. This will help define your store’s unique needs and expectations and discover their issues and shopping preferences. Based on this data, you can determine your eCommerce website design more efficiently that’s also attractive to the visitor’s eye when they find your store for the first time.
3. Add good quality images
Visual elements are the most important part of your eCommerce website design. This refers to the images you use as well. Many studies have shown that the right images can help increase the conversion rate, attract more website visitors, and improve sales in the long term. Especially when it comes to showing your products, you need to use high-quality images that are professionally taken.
In addition, this will also speed up your website performance and help you rank better on search engines.
Choosing an eCommerce website design is a complex process. Whether you’re working with a designer or are using additional tools, it’s important to define your web sustainable design and keep it consistent on other channels such as social media. The tips and methods mentioned above will help achieve a better eCommerce website design, engage more customers, and improve brand awareness.