Digital Marketing

3 Tips On How To Decide Which Keywords To Use

Nowadays, all companies need a clear SEO strategy and a user-friendly website to succeed among their competitors. Whether you run a small, mid-sized, or big company and regardless of your industry, optimizing your business website for search engines can help boost it greatly. 

The most important thing regarding SEO is using the right keywords. But how can you ensure your keyword research process is precise? This guide will help you understand how you can find the right keywords for your company’s growth. 

Three tips for finding proper keywords

While you can do the usual keyword research and use them on your website, it won’t help you rank if you don’t do it right. So, let’s see how you can succeed in this process. 

1. Use keyword planner tools

You have a big list of tools and platforms for every marketing campaign or strategy you create. Keyword research is no exception. For starters, you can use the Google Keyword Planner, which is free and can give you some fundamental ideas of what words to use on your website content. Especially if you’ve just created a website that provides a real estate chatbot or doesn’t have much financial budget, this is a great option. 

You can simply type in any possible keyword and get some ideas from SERP analysis and search results. Additionally, consider checking out the ‘related searches’ part of the search results page. Make sure to research and discover other tools to help you complete this task and get it off your list.

2. Ensure keyword relevancy

Once the first step is completed, you may have huge lists of short and long-tail keywords. But how can you filter these keywords and ensure they will be effective for your SEO strategy? The key here is to pick and use the most industry-relevant ones correctly. For example, if you run a movie platform, some of the keywords may include ‘best anime movies,’ ‘latest action movies,’ etc.

First, remember that Google ranks content and websites relevant to the search query. So, make sure to align your keywords with the search intent. In other words, your blog article or the product description page will rank as soon as it matches the search intent. It’s all about providing great value and meeting users’ needs when they look up something on Google. In the meantime, you need to use your keywords wisely in the content so that they make sense. This will improve the user experience and help Google bots find your content more efficiently.   When promoting a remote working tool, understand your target customers’ search intention to get relevant keywords. 

3. Pay attention to SERP

SERP is the search engine results page abbreviation, which can give you excellent ideas for additional keywords. Different SERPs can help you identify the user intent for given keywords. For example, if you’ve filtered out the keyword ‘kids shoes’ and want to integrate it into your SEO, simply look it up. It should bring up some images and product descriptions from other online stores. This means that you should also use this keyword in product descriptions to rank better on Google.  You can hire talented SEO specialists who are looking for new jobs in York and can help win your SEO game and bring new SERP tactics as well.

The main types of SERPs include images, paragraph snippets, list snippets, and video snippets. Do your small research and find out which keywords should be used for different content on your website. 


Proper keyword research is the base of an efficient SEO strategy. While you don’t need to be an expert in this field, you can implement these tips to get started with your content and website optimization campaign. Later, you can hire an agency or work with individuals who can help you improve this process.

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