The marketing potential of stickers: Why your business needs to start leveraging this cost-effective promotional tool

As a small business owner, you know that there are many options when it comes to marketing your company. But the most effective marketing strategy is often overlooked: stickers.

Stickers are an affordable and easy-to-use option for reaching a wide audience, and they come in all shapes, sizes, colors, and designs. They may seem like a minor detail, but they can play a major role in promoting your business.

Here are four reasons why stickers should be a key part of your marketing strategy:

They are a low-risk investment

Stickers are a low-risk investment for several reasons. They are among the most affordable marketing tools. Especially when you order them in bulk, your cost per sticker drops to only a few pence.

If you are not ready for a bulk order, order a small number of stickers for a relatively low cost to test them out. Many vinyl sticker printers will offer material samples for you to try.

They’re easy to customize

Investing in custom stickers means that you can create a marketing tool that perfectly reflects your brand and will be unique to your business. You can not only upload your own artwork but select your material, shape and sticker size to match your products.

Make sure to keep your target audience in mind as you make these decisions. Are you trying to reach Gen Z and millennials? Then give eco-friendly materials a try. Do you want to create a luxurious product line? A holographic vinyl sticker can communicate that to customers. Choices like these help to create a stronger connection with your target market.

They can highlight special sales

A limited edition sale or the launch of a new product range can really do wonders for your brand. Custom stickers enable you to highlight these special promotions without having to invest in new packaging.

Instead, you can simply order a new sticker design on an eye-catching material and get sticking. Especially when it comes to limited edition ranges, you want to choose a material that symbolizes exclusivity and creates a must-have feeling around your products.

They are fun and engaging

Stickers are different. They are not your standard marketing tool. They are fun and engaging – and they are seen as gifts! Hand out free stickers at your shop, include them with every order, take them to industry events and benefit from the way they are perceived.

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Free stickers can trigger a feeling of “indebtedness”. We want to return the favor. This usually takes the shape of a (repeat) purchase, a positive review or a shoutout on social media.

So if you’re looking for an effective and affordable marketing tool, sticker printing is a great option. Start using them today, and let us know which other tips and tricks we should include in the comment section below.

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